Asustek Computer and Gigabyte Technology each shipped about eight million own-brand motherboards globally during the first half of 2015 and are only expected to deliver 18 million units each in the whole year, down from the original forecast of 20 million units each earlier, according to sources from the upstream supply chain.
With Asustek and Gigabyte still competing aggressively over pricing, small players such as Micro-Star International (MSI), ASRock, Elitegroup Computer Systems and Biostar have all seen serious impacts on their profitability.
ASRock and MSI both shipped around two million motherboards in the first half and may ship less than six million units in 2015.
ECS already stepped out of the brand motherboard business and Biostar is expected to ship 2.5-3 million motherboards in 2015.
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