The AORUS K7 will have to do a great job to set itself apart from the pack, and it does make a good first move. Swaying away from plastic for the top fascia, the K7 offers a metal one which looks and feels quite premium. Things like the highly adjustable feet stands, and on-the-fly controls do also help its push to differentiate itself.
Any major computer upgrade generally requires a full software reinstall too. No so if you heed the advice in the guide to Upgrading a Motherboard without Reinstalling. PCSTATS Tips