SUNNYVALE, CA—DECEMBER 20, 2001— AMD today announced Electronic Arts, a leader in PC and console games and the number one game site on the Internet, is recommending AMD AthlonTM XP and AMD AthlonTM MP processor-based desktop and workstation computers for its worldwide studios. Studios slated to use AMD systems include Westwood Studio™ in Las Vegas, EALA studio in Los Angeles, Slough studio in London, Tiburon studio in Orlando, Maxis™ studio in Walnut Creek, and studios in Redwood Shores, Seattle, Tokyo, Vancouver, and Melbourne.
EA decided to buy AMD based on custom tools written for multi-processor PCs with no processor specific optimizations used to benchmark game code for console games. These tests revealed that dual 1.2GHz AMD Athlon MP processor-based systems outperformed dual competitive systems by upwards of 33%. Electronic Arts will use these systems to develop and produce next generation PC and console games for franchises including John Madden Football™, Harry Potter™, and The Sims™, and will implement AMD-based systems in their sales, finance, marketing, and administration departments.
“The performance, compatibility, and reliability of the AMD Athlon MP processor 1800+ and has led us to select it as part of the workstation development solution worldwide for Electronic Arts to help speed game design processes," said Scott Cronce, VP and chief technology officer, Electronic Arts Inc. “Additionally, the stability we have had with AMD Athlon XP processor-based desktop machines has given us reason to populate them in other departments in Electronic Arts.”
“The gaming community is a very important user base to AMD, and Electronic Arts has taken a leadership role with its high-demand, Internet-based games for that audience,” said Ed Ellett, vice president of Marketing at AMD. “With AMD’s workstation and server solutions and EA’s extensive game portfolio, the next generation of gaming will be delivered with reliability in real-time.”
In the past, EA has trusted AMD’s technology and raw processing power to showcase their complete line up at E3 in Los Angeles and at two press conferences.
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor’s 500 company, produces microprocessors, flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $4.6 billion in 2000. (NYSE: AMD).
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Electronic Arts, Westwood Studios, Maxis, John Madden Football and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Harry Potter is a trademark of Warner Bros.