ATI introduces RADEON? 8500LE into powerful retail lineup
RADEON 8500LE offers high-end features for mainstream prices
MARKHAM, Ontario, February 4, 2002 - ATI is refreshing its lineup of
RADEON? graphics cards, bringing exclusive features and adding a shot of
adrenaline to the performance mainstream segment - at an unbeatable price.
ATI will now offer a retail graphics board featuring its RADEON? 8500LE
chip. Based on the award winning RADEON? 8500, and priced at an
unprecedented $199, the RADEON 8500LE is the first and only graphics card
to bring full hardware DirectX® 8.1 support to mainstream users, allowing
them to enjoy the same leading-edge features and effects previously the
exclusive domain of enthusiasts.
The mainstream segment is generally defined by price point. Consumers are
eight times more likely to purchase a graphics card that costs between $100
and $199, than a card that costs between $200 and $299 (1).
"With graphics cards performing at levels unimaginable even one year ago,
quality-enhancing features are more important now than ever," said Rick
Bergman, Senior Vice President of Marketing and General Manager of Desktop
at ATI Technologies Inc. "We are focused both internally, with our product
teams, and externally, with developers, to ensure that our products enable
the best visual and gaming experiences ever."
TRUFORM?, ATI's innovative rendering technology, takes models in games and
brings them to life - curving surfaces and smoothing edges. SMARTSHADER?,
ATI's programmable pixel and vertex shader technology, handles multiple
movement, color, lighting and position functions within the GPU, freeing
the CPU to concentrate on other functions. SMOOTHVISION?, ATI's full-scene
anti-aliasing feature minimizes jagged edges and smoothes moving images,
bringing an additional level of realism to gaming.
Featuring 128MB of DDR memory, the RADEON 8500LE will show its true
capabilities when put up against today's GPU-taxing games. The
future-readiness of this card will mean that consumers can be confident
that this product will perform for them well into the future.
The RADEON 8500LE enables customers to fully enjoy leading-edge games and
applications. The features that were beyond mainstream consumers' grasp are
now readily available at a price that they will be more willing and able to
afford. ATI is bringing the richest set of features into the performance
mainstream segment, making the RADEON 8500LE a very compelling product.
The RADEON 8500 will get a boost as well. It will now also feature 128 MB
of DDR memory, increasing memory bandwidth capability and making this card
ready for whatever next-generation games throw at it.
The RADEON 8500, capable of driving three displays simultaneously through
VGA, DVI-I and S-Video connectors, will maintain its suggested retail price
of $299, making this an excellent choice for consumers that want extreme
performance, unsurpassed features, superior quality and future-readiness,
at a very compelling price.
Rounding out the mainstream segment in ATI's lineup is the RADEON? 7500,
which is now offered at $149. The RADEON 7500, with its multiple-display
support, will attract users who want a broad range of features and
functions at an excellent price.
Both the RADEON 8500 (with 128MB) and RADEON 8500LE will be available in
March. The RADEON 8500 (with 64MB) and the RADEON 7500 are available now.
For more information on the RADEON family of products including specific
technologies featured, please visit www.ati.com.
Founded in 1985, ATI Technologies Inc. is a world leader in the supply of
graphics, video and multimedia solutions for the personal computer and Mac
platforms. The pioneer, innovator and market leader in the graphics
industry, ATI provides cutting-edge technologies for the PC, workstation,
set-top box, game console and other consumer appliances markets. The
Company has more than 1,900 employees supporting customers from its
headquarters in Markham, Ontario, Canada, as well as from offices in
Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United
Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and
the Toronto Stock Exchange (ATY).
Hopefully this will drag nVidia and their manufactuers into a price war much
like what AMD and Intel have been doing. Good going ATI!