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ATI unleashes family of RADEON(tm) GPU's
Date: Thursday July 18, 2002
Category: Video Cards
Manufacturer Link: ATI
RADEON(tm) 9000, RADEON(tm) 9000 PRO and RADEON(tm) 9700 selected by industry leading OEMs, AIB manufacturers and system integrators

ATI unleashes revolutionary family of RADEON(tm) visual processors

RADEON(tm) 9000, RADEON(tm) 9000 PRO and RADEON(tm) 9700 selected by
industry leading OEMs, AIB manufacturers and system integrators

MARKHAM, Ontario, July 18, 2002 - ATI Technologies Inc. (TSX:ATY,
NASDAQ:ATYT) today introduced the RADEON(tm) 9000, RADEON(tm) 9000 PRO and
RADEON(tm) 9700 visual processors, the newest additions to ATI's product
lineup. Delivering best-in-class features and performance, this family of
graphics products leads the graphics industry into a new realm of

"ATI is defining the visual experience on the PC platform with the
introduction of this revolutionary new line of visual processors," said
Dave Orton, President and Chief Operating Officer, ATI Technologies Inc.
"These products are the culmination of our unwavering focus on technology
and performance leadership. The acquisition of the ArtX design team known
for developing the graphics in Nintendo's GAMECUBE(tm); the creation of
concurrent product development teams; and strategic research and
development investments were all key factors in delivering these winning

ATI remains committed to rapidly introducing revolutionary new
architectures and moving high-end technologies into the broader,
market at a fast pace. RADEON 9000, RADEON 9000 PRO and RADEON 9700 have
received overwhelming support from original equipment manufacturers (OEMs)
and system integrators. The product introductions are timely, aligning
with OEM product schedules and the key back to school and holiday retail
buying cycles. In the coming weeks, several industry-leading OEMs will
introduce products based on ATI's newest RADEON technologies.

"We are delivering the right products at the right time," said Rick
Bergman, Senior Vice President, Marketing and General Manager, Desktop,
Technologies Inc. "We are introducing Microsoft(r)'s DirectX(r) 9 into the
enthusiast segment and are aggressively moving DirectX(r) 8.1 into the
mainstream segment. With these products we will lead in all segments."

ATI is partnering with graphics board companies to bring a variety of
products and configurations to market around the world. These product
introductions mark the first time that ATI has introduced a family of
products simultaneously with its board partners. Add-in-board (AIB)
manufacturers that are working with ATI to bring the RADEON 9000, RADEON
9000 PRO and RADEON 9700 based products to market include:

* Connect3D
* Creative Labs Asia
* CP Technology Co., Ltd.
* Gigabyte Technology Co., Ltd.
* Hercules Guillemot
* Hightech Information Systems Ltd.
* Sapphire Technology Ltd.
* Super Grace Electronics Ltd.
* Tyan
* Unitech Electronics Co., Ltd.

"ATI is at the leading edge of industry inflection points. The company is
innovating at the high end and leveraging those technology advancements
throughout its roadmap," said Dr. Jon Peddie, President of Jon Peddie
Research, the leading analyst firm in graphics and multimedia. "ATI is
working closely with independent hardware and software companies and with
standards organizations helping to ensure its visual processors drive the
PC platform and the visual experience forward."

RADEON 9000 and RADEON 9000 PRO based products are available immediately,
and RADEON 9700 series products will be shipping in volume in August. For
more information on these and other ATI products, please visit
or our partners' web sites.

About the Company
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI delivers leading-edge performance solutions for
full range of PC and Mac desktop and notebook platforms, workstation,
set-top box, game console and handheld markets. With 2001 revenues in
excess of US $1 billion, ATI has more than 1,900 employees in the
Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto
Stock Exchange (ATY).


Forward-looking Statements and Uncertainties
Certain statements in this press release constitute "forward-looking
statements." When used in this press release, words such as "plans,"
"intends," "anticipates," "should," "estimates," "expects," "believes,"
"indicates," "suggests," and similar expressions are intended to identify
forward-looking statements. Forward-looking statements are based on
current expectations and entail various risks and uncertainties that are
outlined in this press release and in the Company's 2001 Annual Report and
Annual Information Form. As a result of these risks and uncertainties,
Company's operating results and common share price may be subject to
significant volatility, particularly on a quarterly basis. For example,
the markets for the Company's products are characterized by changing
conditions, frequent new product introductions, seasonal and variable
demand and rapid technology changes. Other factors that could cause the
Company's results to vary include, but are not limited to, lack of
anticipated growth in the demand for PCs, gaming consoles and consumer
electronic devices in which the Company's products are incorporated,
reductions in the Company's average selling prices for its products due to
competitive pressures and other factors, the introduction of new products
by the Company's competitors which render the Company's products
non-competitive, delays encountered by the Company in developing new
products or enhancements, including integrated graphics and core logic
components, in the time frame required by its customers, delays in
manufacturing or unfavourable manufacturing yields experienced by the
Company's independent foundries, unexpected variances in material costs,
including silicon wafer, memory and printed circuit boards, and
on the supply of components utilized in the Company's products and in the
PC industry generally. These risks and uncertainties could cause or
contribute to actual results that are materially different from those
anticipated or experienced in the past. Additional information concerning
factors that could cause the Company's financial results to fluctuate is
contained in the Company's filings with Canadian and U.S. securities
regulatory authorities. ATI disclaims any obligation or intention to
update or revise any forward-looking statement, whether as a result of new
information, future events or otherwise.

Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at

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