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ATi Release the Radeon 9500 and 9500 Pro
Date: Thursday October 24, 2002
Category: Video Cards
Manufacturer Link: ATi
Second time in less than three months award-winning ATI launches revolutionary new products: RADEON(tm) 9500 PRO, RADEON(tm) 9500 and RADEON(tm) 9700
 

ATI drives high-end features into mainstream faster than ever before with
blistering new chips

Second time in less than three months award-winning ATI launches
revolutionary new products: RADEON(tm) 9500 PRO, RADEON(tm) 9500 and
RADEON(tm) 9700

MARKHAM, Ontario, October 24, 2002 - ATI Technologies Inc. (TSX:ATY,
NASDAQ:ATYT) today announced the launch of the RADEON(tm) 9500 PRO, the
world's first DirectX(r) 9.0 visual processing unit (VPU) for the
performance mainstream market. In addition, ATI launched the RADEON(tm)
9500 and RADEON(tm) 9700 VPUs - all three products are derivatives of
ATI's
wildly successful and highly acclaimed RADEON(tm) 9700 PRO product,
launched less than three months ago. These latest products complete ATI's
family of VPUs, firmly establishing the company's lead in every market
segment from value to enthusiast.

"We have accomplished a tremendous feat - one never seen before in the
industry - by driving our high-end product features into the mainstream
market while maintaining the lead in the enthusiast market," said David
Orton, President and Chief Operating Officer, ATI Technologies Inc. "We
are
strongly positioned as 'the king of graphics.' Once again, we are leading
the industry by being the first to drive DirectX 9.0 support into the
mainstream, and offering high-end features to that market."

Microsoft's DirectX 9.0 is the platform for which many game developers are
creating their new titles, and ATI's RADEON 9500 PRO is the only product
on
the market that allows performance mainstream users to access high-end
DirectX 9.0 features - giving them a high-end gaming experience at a more
affordable price-point. Driving DirectX 9.0 support into the performance
mainstream means a larger market will have the ability to enable features
programmed specifically for the DirectX 9.0 platform.

"We applaud ATI's continued support of Microsoft DirectX," said Dean
Lester, General Manager of Graphics and Gaming Technologies, Microsoft
Corporation. "ATI's new RADEON 9500 PRO hardware combined with the
capabilities of the latest Microsoft DirectX 9.0 will provide gamers the
most robust and immersive gaming experience available to date."

ATI's RADEON 9500 PRO sets a new standard for the performance mainstream
with the introduction of DirectX 9.0 support, eight rendering pipelines,
275/550 clock speed, AGP 4X/8X compatibility and 128-bit memory
architecture combined with 128MB fast DDR memory. The RADEON 9500,
available exclusively through add-in-board partners, offers many of the
same features with four rendering pipelines and 64MB fast DDR memory.

The third new product, RADEON 9700, will also be available through
add-in-board partners. It features DirectX 9.0 support, eight rendering
pipelines, AGP 4X/8X compatibility, 256-bit memory architecture, 128MB
fast
DDR memory, and clock speeds of 275/550.

Game developers around the world are thrilled by the RADEON 9500 PRO and
the incredible features it offers to the mainstream. More importantly,
users with a RADEON 9500 PRO, RADEON 9500 or RADEON 9700 card will benefit
from the long-term use of DirectX 9.0, as the greatly anticipated platform
will remain the most advanced on the market for a minimum of two years.

"This is awesome news, to see progress into the mainstream so quickly,"
said John Talley, Director of Technology, Ion Storm. "We're really excited
to see next generation DirectX 9.0 graphics hardware brought into the
mainstream, because it means that more people will be able to experience
the full visual impact of our games as we push the envelope of current
hardware capabilities."

"The RADEON 9500 series enables game developers to write advanced
procedural shaders that will be commonplace in games in the future," said
Ryan Prescott, Software Engineer, Core Technology, NCSoft Austin. "The
RADEON 9500 series are serious gaming boards that give the best bang for
buck available today. A real contender!"

"The RADEON 9500 and RADEON 9700 are bringing ATI back into the fore of
the
computer graphics industry," said Duncan Hopkins, Lead PC Programmer, Core
Design. "Their power and features allow users to run present games to the
MAX. The next generation of games, like Core Design's Tomb Raider: The
Angel of Darkness, that use Microsoft's new DirectX 9.0 allow the RADEON
9700 to show its real abilities."

"ATI is firing on all cylinders, delivering high-end features and
architecture to the mainstream in record time," said Rick Bergman, Senior
Vice President, Marketing and General Manager, Desktop, ATI Technologies
Inc. "With the RADEON 9500 PRO, we have taken the lead in the high-end
mainstream market. Our continued domination with the RADEON 9700 PRO and
now with these derivatives confirms that we are taking over in all
markets.
The industry wanted something more powerful than ever, and we delivered -
the design wins we continue to accumulate are strong proof of that."

In keeping with its aggressive strategy to blanket the mainstream, high
end
and value markets with industry-leading product, ATI is partnering with
add-in-board manufacturers on its second simultaneous worldwide launch -
featuring the new RADEON 9500 and / or the RADEON 9700. Add-in-board
manufacturers include:
* Connect 3D
* CP Technologies
* FIC
* Gigabyte
* Hercules
* Hightech
* Sapphire
* Wistron
* Yuan


"ATI's latest introductions target lower, more affordable price points,"
said Dean McCarron, President, Mercury Research. "The RADEON 9500 PRO has
made the latest in DirectX 9.0 technology accessible to the high-volume
mainstream of the graphics market. ATI is now supplying products for every
segment of the industry."

The RADEON 9500 PRO has a suggested retail price (SRP) of $199, after
manufacturer's rebate, and will begin shipping within 30 days. RADEON 9500
has an SRP of $179 and RADEON 9700 has an SRP of $299 - both are shipping
now to add-in-board partners and should be available immediately. For
more
information on these and other ATI products, please visit www.ati.com or
our partners' web sites.

About the Company
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost visual processor unit
(VPU)
provider and is dedicated to deliver leading-edge performance solutions
for
the full range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets. With
2001 revenues in excess of US $1 billion, ATI has more than 1,900
employees
in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY).

-30-


Forward-looking Statements and Uncertainties
Certain statements in this press release constitute "forward-looking
statements." When used in this press release, words such as "plans,"
"intends," "anticipates," "should," "estimates," "expects," "believes,"
"indicates," "suggests," and similar expressions are intended to identify
forward-looking statements. Forward-looking statements are based on
current expectations and entail various risks and uncertainties that are
outlined in this press release and in the Company's 2001 Annual Report and
Annual Information Form. As a result of these risks and uncertainties,
the
Company's operating results and common share price may be subject to
significant volatility, particularly on a quarterly basis. For example,
the markets for the Company's products are characterized by changing
market
conditions, frequent new product introductions, seasonal and variable
demand and rapid technology changes. Other factors that could cause the
Company's results to vary include, but are not limited to, lack of
anticipated growth in the demand for PCs, gaming consoles and consumer
electronic devices in which the Company's products are incorporated,
reductions in the Company's average selling prices for its products due to
competitive pressures and other factors, the introduction of new products
by the Company's competitors which render the Company's products
non-competitive, delays encountered by the Company in developing new
products or enhancements, including integrated graphics and core logic
components, in the time frame required by its customers, delays in
manufacturing or unfavourable manufacturing yields experienced by the
Company's independent foundries, unexpected variances in material costs,
including silicon wafer, memory and printed circuit boards, and
constraints
on the supply of components utilized in the Company's products and in the
PC industry generally. These risks and uncertainties could cause or
contribute to actual results that are materially different from those
anticipated or experienced in the past. Additional information concerning
factors that could cause the Company's financial results to fluctuate is
contained in the Company's filings with Canadian and U.S. securities
regulatory authorities. ATI disclaims any obligation or intention to
update or revise any forward-looking statement, whether as a result of new
information, future events or otherwise.


Copyright 2002 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are
trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

For media or industry analyst support, visit our Web site at
http://www.ati.com

For Information:
Patricia Mikula, Public Relations Manager, Desktop and Workstation
products, ATI Technologies Inc., at (905) 882-2600, Ext. 8809 or
pmikula@ati.com

Other ATI Contacts:
Tenille Cuthbertson, Counsellor, BenchMark Porter Novelli, at (416)
422-7163 or tcuthbertson@bmporternovelli.com

For investor relations support, please contact:
Janet Craig, Director, Investor Relations, ATI Technologies Inc., at (905)
882-2600, Ext. 2631 or jcraig@ati.com

More Press Releases-->

   10 / 14 / 2019 | 10:13AM
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