Three new visual processors extend ATI's performance lead in key PC
MARKHAM, ON and GDC, SAN JOSE, CA, March 5, 2003 - ATI Technologies Inc.
(TSX: ATY, NASDAQ: ATYT), in a first for the graphics industry, today
simultaneously launched three visual processors for desktop PCs. With
these processors, ATI cements its leadership at the high end and offers the
best performance through the volume mainstream segments. The processors
are being rapidly adopted by OEMs, system builders and retail partners.
Today's launch introduces three new RADEON(tm) product families, each with
features, performance and value unmatched in their respective classes. The
RADEON(tm) 9800 PRO is the fastest available and will win the hearts of
hardcore gamers everywhere. The RADEON(tm) 9600 series delivers high-end
features and performance with price tags that appeal to the broader market.
The RADEON(tm) 9200 series, designed for the mainstream market, matches
great value with performance and features suitable for today's 3D games. "Last year we took the performance crown in the high-end. This year we
deliver performance to the whole market," said Rick Bergman, Senior Vice
President, Marketing and General Manager, Desktop, ATI Technologies Inc.
"By rapidly driving our high-end technologies into the mainstream, we bring
a compelling game experience to users across the board. Delivering three
extremely sophisticated visual processors at once underlines the strength
of our engineering teams and our ability to execute."
Gateway, Fujitsu Siemens and NEC are all announcing systems powered by the
new RADEON boards. Gateway has chosen the RADEON 9800 PRO as the graphics
powerhouse in their new 700XL system, which will be available soon. Fujitsu
Siemens has selected the RADEON 9200, RADEON 9600 and RADEON 9800 products
for its Scaleo PCs and NEC has chosen RADEON 9200 products for its Packard
Bell range and the RADEON 9800 PRO for the NEC iSelect. All the major gaming-focused system integrators have also chosen the new
RADEON products. ABS Computers, Alienware Corp., CyberPower, Falcon
Northwest, iBuyPower, MDG, and Voodoo PC will include RADEON 9800, RADEON
9600 and RADEON 9200 products in their current and upcoming systems. ATI and its board partners, which include Connect3D, FIC, Gigabyte,
Hercules, Hightech, PowerColor, Sapphire, Tyan, Visiontek, Wistron and
YUAN, will announce and ship products based on RADEON 9800, RADEON 9600 and
RADEON 9200 technologies starting this month.
Targeting the ultra-high-end/enthusiast segment, the RADEON 9800 products
deliver unequaled performance, features, image quality and stability, which
are the key criteria for hardcore gamers everywhere. A 256-bit memory
interface and eight powerful pixel pipelines provide the brute force and
finesse to deliver real-time, Hollywood-caliber graphics - even for the
most demanding next-generation games - and sets it apart from anything on
the market. Programmable shader engines, full speed, full floating-point
precision and support for the latest Microsoft(r) DirectX(r) 9.0 and
OpenGL(r) feature sets ensure games look great even at breakneck speeds.
RADEON 9800 products illustrate an important point - you don't have to
sacrifice performance for image quality.
Delivering the best product in the enthusiast segment is also crucial to
winning mind share in the performance and mainstream segments, which
represent large portions of the graphics hardware market. The RADEON 9600
series brings cinematic realism and unprecedented power to the performance
segment, where customers are looking for the most advanced features and
performance, at a more affordable price.
Driven by its full floating point architecture featuring quad pixel pipes
and dual vertex engines, the RADEON 9600 series of visual processors
deliver amazing performance, full support for the latest Microsoft(r)
DirectX(r) 9.0 and OpenGL(r) feature sets and advanced anti-aliasing and
anisotropic filtering technologies. The first of ATI's products to be
developed using an advanced 130 nanometer production process, the RADEON
9600 products offer an excellent entertainment value.
Powered by an advanced quad-pipe rendering architecture, the RADEON 9200
series delivers a dazzling visual experience with the highest performance
in its class. With a full suite of performance and image quality-enhancing
technologies including full support for the AGP 8X and Microsoft(r)
DirectX(r) 8.1 standards, and streaming video de-blocking capabilities,
features unique in this segment, RADEON 9200-based products deliver sharp,
clear graphics and video imagery. RADEON 9200 products offer an unbeatable
value, with prices right for the most price-conscious consumer.
All of ATI's products, including these newest additions, are supported by
CATALYST(tm), ATI's unified suite of software. CATALYST includes the only
DirectX 9 driver that is Microsoft Windows Hardware Quality Labs (WHQL)
certified, a key criterion for OEMs and corporate customers. For more information on these products or ATI's current lineup of award
winning products, please visit www.ati.com.
ATI Technologies Inc. is a world leader in the design and manufacture of
innovative 3D graphics and digital media silicon solutions. An industry
pioneer since 1985, ATI is the world's foremost visual processor unit (VPU)
provider and is dedicated to deliver leading-edge performance solutions for
the full range of PC and Mac desktop and notebook platforms, workstation,
set-top and digital television, game console and handheld markets. With
2001 revenues in excess of US $1 billion, ATI has more than 1,900 employees
in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT)
and the Toronto Stock Exchange (ATY).